We’re a global design powerhouse obsessed with turning businesses into bloody good brands that remain relevant and top-of-heart.

Forget the manic monday’s the hump-day hype, the friday fever. We’re here to celebrate the unsung hero of the hero of the week.

Controlled Chaos

At Thursday, we believe the creative process isn’t supposed to be neat. The best ideas often come from unexpected turns, overlaps, and tension. That’s the chaos. But knowing how to harness that energy, shape it with intent, and land it with clarity? That’s the control.


We live in that space between freedom and form, and that’s what makes work for us both exciting and effective.

Controlled Chaos

At Thursday, we believe the creative process isn’t supposed to be neat. The best ideas often come from unexpected turns, overlaps, and tension. That’s the chaos. But knowing how to harness that energy, shape it with intent, and land it with clarity? That’s the control.


We live in that space between freedom and form, and that’s what makes work for us both exciting and effective.

We help you make sense of your half-formed ideas.

Sometimes you have a spark, a gut feeling, or five versions of a deck with no clear winner. That’s where we come in. We’re great at connecting the dots, shaping direction from the raw material, and helping you move from “I think this could be something” to “This is exactly what we needed.”

We help you make sense of your half-formed ideas.

Sometimes you have a spark, a gut feeling, or five versions of a deck with no clear winner. That’s where we come in. We’re great at connecting the dots, shaping direction from the raw material, and helping you move from “I think this could be something” to “This is exactly what we needed.”

Our process may look fluid, but there’s structure underneath.

Internally, we make space for exploration—but we’re never flying blind. Every project has systems, roles, check-ins, and timelines that keep us moving. Our team thrives in the back-and-forth, but we always know how to pull things together and land the work on time, without compromising on quality.

Our process may look fluid, but there’s structure underneath.

Internally, we make space for exploration—but we’re never flying blind. Every project has systems, roles, check-ins, and timelines that keep us moving. Our team thrives in the back-and-forth, but we always know how to pull things together and land the work on time, without compromising on quality.

We’re not here to make your life harder. We’re here to make your brand work harder.

We’re not in it for a portfolio piece or to throw around wild ideas just because we can. We’re here to integrate your business goals with bold, thoughtful creative—so the work not only looks great but works hard. Yes, we’ll challenge the brief, offer new perspectives, and push ideas further than expected. But never at the cost of alignment. We bring you along at every step, so you feel clear, involved, and confident in where it’s all going.

We’re not here to make your life harder. We’re here to make your brand work harder.

We’re not in it for a portfolio piece or to throw around wild ideas just because we can. We’re here to integrate your business goals with bold, thoughtful creative—so the work not only looks great but works hard. Yes, we’ll challenge the brief, offer new perspectives, and push ideas further than expected. But never at the cost of alignment. We bring you along at every step, so you feel clear, involved, and confident in where it’s all going.

What we do everyday of the week.

Strategy

We dig into the delicious details of your business and craft stories that make hearts skip beats. From consumer insights to brand brilliance, we build strategies that don't just stand out – they steal the show.

Learn More About Our Process

Design

We create visual symphonies that make ordinary brands look painfully boring. Our identities don't follow the crowd – they lead the parade, one unforgettable mark at a time.

Learn More About Our Process

Expansion

We set your brand free to play in every corner of the world. From packaging that winks from shelves to merch that sparks conversations, we make sure your brand charms its way into hearts.

Learn More About Our Process

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Divika Mehta

Creative director & Co-founder

design
strategy
all
Rohit Jhangiani

Partner & Content Head

content
all
Niklesh Karnani

CEO & Co-founder

strategy
all
Vaishali Gotecha

Project Manager

management
all
Sancia Fernandes

UI/UX designer

design
all
Palak Tongya

Social Media Manager & Content Strategist

management
content
strategy
all
Neha Nachankar

Graphic & Brand Designer

design
all
Dhruv Shah

Video Editor

content
all
Saahil Karnani

Social Media Coordinator

management
all
Ankit Gupta

Editor

content
all
Ashish Kumar

Photographer

content
all
Kamakshi Jain

Product Stylist

content
all